Claim your Google Business Profile
Your business needs a Google Business Profile (GBP) so customers can find you on Maps and Search. It’s free and gives you a chance to show your phone number, hours, website, and photos.
Make sure your name, address, and phone number match exactly across all listings (Google, Facebook, directories). That consistency builds trust with Google and customers.
Use local keywords in your copy
Write like your customer searches. Use phrases such as “plumber in Port Elizabeth”, “hair salon Despatch”, or “website designer Eastern Cape”. Put these in your title, headings, and first 100 words.
Avoid stuffing keywords; keep sentences natural and useful. Google prefers clear content that answers questions.
Collect reviews and respond
Reviews are a major ranking signal for local searches. Ask satisfied customers to leave a review and thank them when they do.
Reply to both positive and negative reviews politely — it shows customers you care and helps your profile stand out in search results.
Build local links and directory listings
Submit your business to South African directories like Brabys, Yalwa, and Google’s local guides. Add your listing to industry-specific sites as well.
Every link back to your site tells Google your business is real and helps improve visibility in local searches.
Keep mobile speed and clarity first
Most local searches happen on phones. Make sure your site loads quickly over mobile data, your buttons are easy to tap, and contact details are visible without scrolling.
Test your site on a cheap phone or use Google’s PageSpeed Insights to find low-effort improvements.
Need help getting found locally?
We can review your Google Business Profile and website to make sure you rank better in local searches.
See our local SEO services